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Type of Sponsorship
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Exclusive? |
Amount
|
Amount
|
What is Included
|
|
Yes/No |
Member
|
Non-member |
|
| Workshop primary sponsor (workshop fee applies for full or ½ day workshops) |
Y |
$325 |
$400 |
“Sponsored by XYZ” listed under every correspondence of the event (including web, with link)
Table provided near registration area
Table may have appropriate signs and banners
Another banner may be hung with other sponsor banners in room as approved by ASTD-RTA Chapter
Sponsor may bring materials, handouts, business cards, multimedia show, videos, etc. to be used at the table only
Registration, lunch & event attendance for 1 sponsor representative (additional reps must register & pay)
Event sponsor will be allowed 5 minutes at the start of the event to make a presentation about his or her organization
Ability to collect business cards for door-prize give-away |
| Workshop door prize sponsor |
N |
Cost |
Cost + $25 |
Company sticker on door prizes, if desired
Announcement to audience at close of program that sponsorship
ASTD-RTA Chapter shall order the announcements in the reverse order of give-away value (to include program primary or secondary sponsors)
Ability to leave one (1) pamphlet or business card stack on registration table
Ability to collect and keep business cards for drawing |
| Workshop secondary sponsor (workshop fee applies for full or ½ day workshops) |
N |
$200 |
$250 |
Billing at bottom of all program correspondence (including web) under “Additional Sponsors” heading.
Ability to hang banner at registration table, in program room, or at another site approved by ASTD-RTA Chapter.
2 min intro at event
One free attendee |
| Social Event or Networking Event Food or Beverage Sponsor |
Y |
Cost |
Cost + $25 |
“Food/beverage sponsored by XYZ” listed under every correspondence of the event where food is mentioned
Food sponsor will be allowed 2 minutes at the start of the food time to mention the company and its services
A sign (no larger than letter size paper) may be placed on the food service or snack table indicating the sponsorship.
Sponsor may bring materials, handouts, business cards, multimedia show, videos, etc. to be used at the table only |
|
Meeting primary sponsor or
Special Event meeting sponsor (Social, Networking, Recognition Dinner) |
Y |
$150 |
$200 |
“Sponsored by XYZ” listed under every correspondence of the event (including web, with link)
Table provided near registration area
Table may have appropriate signs and banners
Sponsor may bring materials, handouts, business cards, multimedia show, videos, etc. to be used at the table only
Event sponsor will be allowed 2 minutes at the event to make a presentation about his or her organization
One free attendee
Ability to collect business cards for door-prize give-away |
| Meeting secondary sponsor |
N |
$50 |
$75 |
Billing at bottom of all program correspondence under “Additional Sponsors” heading.
Ability to hang banner at registration table, in program room, or at another site approved by ASTD-RTA Chapter. |
| Meeting food sponsor |
Y |
Cost |
Cost + $35 |
“Food sponsored by XYZ” listed under every correspondence of the event where food is mentioned
Food sponsor will be allowed 2 minutes at the start of the food time to mention the company and its services
A sign (no larger than letter size paper) may be placed on the food service or snack table indicating the sponsorship. |
| Meeting Facility Sponsor |
Y |
Cost |
Cost + $35
|
Provide a room/facility that adequately meets the needs of the program
Billing at bottom of all program correspondence (including web) under “Event hosted by..” heading.
Ability to hang banner at registration table, in program room, or at another site approved by ASTD-RTA Chapter (or have branded room logo)
One free attendee.
2 minutes to describe their business and training programs in their company |
| *Newsletter Ad, bizcard size (2” x 3½”), month |
N |
$30 |
$50 |
Direct inclusion of provided advertisement.
|
| Newsletter footer Ad (5¼” x ¾”, every page), month |
N |
$50 |
$75
|
Direct inclusion of provided advertisement.
|
| Newsletter, large (3½” x 4”) , month |
N |
$40 |
$60 |
Direct inclusion of provided advertisement.
|
| Website banner, month |
N |
$30 |
$50 |
Direct inclusion of provided advertisement- non-exclusive will be added to banner rotation on site. (per month) |
| Website banner, year |
N |
$300 |
$500
|
Direct inclusion of provided advertisement- non-exclusive will be added to banner rotation on site. (per year) |
| Website homepage dedicated ad, month |
N |
$50 |
$70 |
Direct inclusion of provided advertisement (per month) |
| Website homepage dedicated ad, year |
N |
$500 |
$700 |
Direct inclusion of provided advertisement (per year) |
Email announcement by workshop, special event for promotion period, at a glance for three months
|
Y |
$50 |
$70 |
Logo on email, “This communication is sponsored by XYZ” |
| Mailing List – One time usage |
N |
$350 |
$450 |
A one-time usage of mailing labels. ASTD-RTA Chapter will send the labels to the vendor.
Note: Only the list of members who have not opted out of third party mailings will be sent to the vendor. |
Please Note: All member rates require paid membership for ASTD
Newsletters are bi-monthly, 6 per year
Sponsorship Details & FAQs
Event Frequency and Participation
- Workshops Per Year- 3 national speaker full day (50-80 participants), 1-2 local workshop ½ day (30-50 Participants)
- Presentation Meetings Per Year- 6-7 (50 + participants)
- Annual Joint Social/Networking Event with Triangle Organizational Development Network (TODN) – August (50-80 participants)
- Member Recognition event- December (40-70 participants)
- Annual Meeting-January or February (40-60 participants)
Sponsorship Scope
- Google Analytics report can be run for hits to website;
- We get about 1500 hits to the site per month, almost 7,000 page views and almost 40% are considered new visits. The average pages/visit is over 4.
- Newsletter is a PDF format sent to members only-240+, bi-monthly newsletter (rates are per newsletter)
- Archived on ASTD-RTA site
- Newsletter invites participation to all upcoming events
- Email event promotion- 2-3 months per event (workshop, meeting, special events)- We have over 1,000 professionals on our email list
- Upcoming events listed for 2-3 months on handout at every meeting and announced by board member
- Website Homepage lists upcoming events for 2-3 months, ‘Calendar of Events’- 6 month rolling calendar, includes program description. Sponsorship included in description.
- Workshop Blast Communications:
- Business Press-Our business press and media list - 113 CONTACTS
- ASTD Blast-When we send to ASTD surrounding area list (NC,SC, VA) 900+ people
- Targeted mailing to companies, individuals, universities who will benefit from workshops.
Value Add Communications:
Event information will lead to calendar of event for registration and description of program with sponsorship included
- National workshop leaders post event on their site
- Social Networking Communications
- Linkedin ASTD-RTA group (members only)
- Facebook
Position your organization, services, and events to business, buyers, users!
Your sponsorship is by period of time and your choice of media mix. You will receive an agreement and invoice for the sponsorship you choose. We will start the promotion when we receive the agreement with your information, logo and payment.
Contact:
Betsy Kenyon
VP Marketing/Sponsorship marketing@astd-rta.org
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